Appointment: Sami Antaki

Sami Antaki has been appointed Director of Marketing Communications, effective March 24.

Reporting to John Parisella, Special Communications Advisor to the President, he will guide the unit in its efforts to increase public awareness of the university.

Many members of the Concordia community will recognize Sami as Creative Director of the highly successful Campaign for a New Millennium from 1996 to 1999.

“Sami’s intimate knowledge of Concordia and his exceptional experience in the broader non-profit sector in Montreal make him uniquely qualified to build upon the success of Marketing Communications Unit acheived under the leadership of Sandra-Lynn Spina,” Parisella said.

"He has the experience to take it to the next level as we prepare to bring the Concordia message to a new generation of students, academics and researchers in Montreal, Canada, and the world.”

Most recently, Antaki was the Director of Communications at the McGill University Health Centre (MUHC) Foundation.

During his time there, he was responsible for the “We Care for Life” branding campaign of the MUHC, and communications for the ongoing $300 million Best Care for Life Capital Campaign.

As president of Montreal-based Knockout Communications, he has designed branding campaigns for a number of non-profit organizations, including McGill University, the Montreal Association for the Blind, Loyola High School and Les Amis de la montagne, as well as corporate clients.

Antaki holds a BA in English and Creative Writing from Concordia, and a Diploma in Education from McGill University. Welcome back, Sami.