Tracking alumni

Photo by Robert Winters

Lucie Fréchette, vice-president of the Concordia University Alumni Association, chats with CUAA president Sean Sprackett (centre) at the group’s annual retreat in Montreal on Nov. 30.

Rob Schoss (right), of the Performance Enhancement Group, outlined the results of a large-scale survey of alumni aimed at giving better service. Fifteen thousand surveys were sent out, of which 1,732 were completed.

The results suggest the association should target specific groups of alumni. They were also advised to enhance the CUAA’s online presence to help alumni feel connected, particularly those who live outside of Quebec.