JMSB, ENCS get logos

Two of Concordia’s four faculties have new logos to go with the university’s open book and rising sun.

In this way, the John Molson School of Business and the Faculty of Engineering and Computer Science are enriching the university’s new look, which was designed to capture its characteristics: quality, daring, diversity and approachability.

Marketing Communications Director Sami Antaki explained that the JMSB logo was developed with the School’s communications officers, Karim Boulos and Daniela Popescu. Several versions were tried, and the dean and his associates decided to go with the version that emphasized the John Molson name over the school’s acronym (JMSB).

Engineering had previously entered into an agreement with BleuBlancRouge, a marketing/pr/ad agency, to come up with a new brand and a recruitment strategy. Marketing Communications worked with the agency and Engineering to bring their strategy in line with that of the university, and devised the ENCS logo at the same time.

Now Marketing Communications is developing a new logo for the Faculty of Arts and Science. Like its sisters, it will also feature the graphic signature, the words “Concordia University” and the same burgundy and gold.