JMSB team sweeps Happening

courtesy of JMSB

Now, that’s no way for hosts to behave. The team from the John Molson School of Business (seen celebrating, at left: Vanessa O'Bree, Sarah-Claude Billette, Jean-Sébastien Bélanger and Tareq Shamsuddin Basith) took overall gold and dominated the competition in every one of the eight categories of Happening Marketing 2007, held this year at Concordia. This was the 15th edition of the undergraduate case competition, and it brought together 400 students from 15 universities across Eastern Canada. Each academic case relates to a specific field of marketing, and allows students to apply what they’ve learned in the classroom to an actual business dilemma. A representative from the business under scrutiny sits on the judging panel. This was the fourth time in five years that the JMSB has come out on top.