Concordia Journal

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Pomp and pageantry at Place des Arts

The pomp and ceremony of convocation took over Place des Arts’ biggest concert hall, the Salle Wilfrid Pelletier, on Monday, as hundreds of students received their graduation diplomas. The brass quintet played tunes like Gaudeamus Igitur, nearly 1,000 years old and still sung at some graduation ceremonies in the original Latin. The first verse goes, “Let us rejoice therefore / While we are young. / After a pleasant youth / After a troublesome old age / The earth will have us.” Another verse starts, “Long live the academy! / Long live the teachers!” The procession is carefully orchestrated for maximum...


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Valedictorians demonstrate range of research

How culture impacts consumer choice After surveying more than 2,000 people around the world, Mark Cleveland can definitively tell you that while what you eat is who you are, your calling plan has nothing to do with it. “Culture is by far the strongest indicator of consumer behaviour,” he explained, especially for something like food. “Food plays such an integral role in tradition” that people who have moved away from their country of origin continue to eat the same or similar foods, particularly on special occasions. Cell phones are a different story, though. “Everyone essentially has the same needs of...




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