Concordia Journal Home > Archives > April 3, 2008 issue >

Knowledge Matters 

La Conférence des recteurs et des principaux des universités du Québec (CREPUQ) has launched a province-wide campaign to build awareness of the importance of a university education, titled Il faut le savoir. The goal of this campaign is to build pride in our network of universities among key influencers and the population at larget.

University research contributes to the launch of new products and procedures in-market that in turn stimulate the economy of a town, and indeed, the economy of an entire region.

Qualified professionals are essential to Quebec's appeal. The need for a strong supply of knowledgeable labour and a strong university network is clear and essential to the growth of our towns, our regions and Quebec itself.

To find out more, please visit whyknowledgematters.ca